Why sponsoring us?

An open and independent Community
Sponsoring BeConnected means far more than funding an event: it means fuelling a movement.
We’re an independent, non‑profit community, and the support of our sponsors directly enables us to grow, create new learning opportunities, and offer continuous moments of knowledge‑sharing and networking for thousands of professionals.
At the same time, your brand strengthens its reputation by aligning with a credible initiative that generates tangible value for the entire IT ecosystem. Today, people and companies increasingly choose to support brands that invest in real growth and actively contribute to developing the market.
Supporting BeConnected therefore means investing simultaneously in your brand’s visibility, in the trust of the community, and in the evolution of the professional ecosystem you belong to.

Generate real opportunity
Sponsorships are designed to create real interaction between sponsors and participants. Not just visibility.
Depending on the package you choose, you can benefit from:
Dedicated exhibition space: a physical touchpoint to meet attendees and showcase your solutions
Speaking sessions and technical content: positioning your expertise on stage
Presence on the website and promotional materials: reinforcing your brand before, during and after the event
Visibility across social channels and newsletters: reaching thousands of professionals beyond the venue
Networking activities during the event: curated moments to connect with decision makers
High-quality lead‑generation opportunities
Our goal is to help you spark meaningful conversations, not just collect impressions.

Reach a highly qualified audience
Reach the people who truly make decisions. 35% of BeConnected’s audience consists of direct Decision Makers or individuals who significantly influence choices in AI, Modern Workplace, Microsoft 365 and security.
Your brand isn’t exposed to a generic crowd, but to a highly qualified audience, genuinely interested in your solutions and capable of turning visibility into high‑value leads and concrete business opportunities.

Investing beyond events
Your sponsor visibility starts well before the event and continues long after it ends.
Online promotion, social content, newsletters, website presence, photos, videos and shared materials extend your brand’s exposure far beyond the event day, amplifying your reach and reinforcing your positioning within the IT community.

Build trust and reputation
People buy from companies they know and trust.
Sponsoring BeConnected allows you to:
Increase brand awareness reaching a community that recognises and values your presence
Strengthen your market credibility, positioning your brand alongside respected IT leaders
Associate your company with quality and innovation through high‑level content and recognised expertise
Create new professional relationships: connecting with decision makers and industry specialists
It’s not just about placing a logo: it’s about embedding your brand within a respected, trusted community that actively shapes the IT ecosystem.

A real Community, not just events
Since 2016, we’ve been connecting IT professionals, decision makers, specialists and companies that are driving the digital transformation of their organisations.
The speakers at our events are among the most qualified Italian and international professionals, with an exceptionally high percentage of MVPs and Microsoft employees.
Our events aren’t just conferences: they’re places for real dialogue, networking and learning, where meaningful professional relationships take shape and genuine business opportunities emerge.
Reach
2500 LinkedIn members
4000 Newsletter contacts
600~800 BCD attendees
Company size
54% <50 employees
18% 50-250 employess
28% >500 employees
Industries
50% Tech & IT
50% Other industries
35% Decision Makers
Roles with direct decision-making authority or key influence, including C-Level, Directors, Managers, Lead Architects, PjMs

